cultural capital, and what’s left of it


While I can see to a degree the point that cartoons like these are trying to make, the gist ultimately seems silly. If you don’t want Niketown to pop up in Paris, or a Disney Store to take prominence in London, simply don’t patronize these places. The concept seems simple enough- if we want to maintain cultural capital (non-financial social assets) in important historical places abroad, we have the ability to do so. Businesses succeed or fail depending on whether or not they gain enough profit, and if people refuse to patronize major corporations in culturally significant places then those businesses will ultimately fail. But what seems to be trending is MORE adoption of these prominent businesses, in which we have no room to complain. While globalization IS a big force and at times it DOES seem to be larger than all of us, it is important to keep in mind that we as human beings are the ones driving the direction in which we are headed. It is easy enough to sit back and blame unsavory changes in our society on globalization- but it’s incredibly important to keep in mind who fostered these changes in the first place.

 

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